Your US social isn't confused. It's just preaching to the choir.
Can you believe it?
The K-culture wave is massive. (Shoutout K-Pop Demon Hunters, Olive Young, and BTS)
But your tactics on social are missing the nuance of the broader US audience. Consider what is their relationship with K-culture, drinking culture, and how do they use social meet to meet those intersections.
This is awkward...
There is a lot of activity coming from the IG. But without a localized US subculture strategy, is your internal team just creating noise?
How we close the gap?
More cross-cultural collisions.
Less meme-splaining.
Align earlier. Move faster.
Let's build a GTM playbook that translates the hype. That's the gift.
